For more than 20 years, my vision has been that technology can change the competition of sports. As the year is winding down and I look back at 2014, I realized that a number of advancements in technology and analytics are turning that vision into reality:
- Data and analytics have a bigger impact than ever on players and teams – Analytics are helping coaches make smarter decisions in game planning and recruiting. For example, the NBA has installed cameras that allow teams to track player movement and record up to 25 data points every second. At CSA we believe that it is important to provide analytics that are useful, relevant, and help teams win. Our initial coaching analytics solution, scoutSMART, uses game changing technology that helps college football coaches make objective decisions and determine the fit of a recruit for their teams.
- Technology is helping players perform better and prevent injuries - Players continue to improve and maximize their performance through the use of wearable sensors, provided by companies such as Catapult Sports. These sensors improve player training and performance and can even help determine when a player is over training. This then allows athletic trainers to monitor and adjust as needed. CSA is interested in leveraging sport science data into our player analytics and player ratings. CSA’s player analytics also incorporate factors, such as injuries, into our predictions. Our partnership with Inside Injuries helps us better understand the prevention, impact, and recovery of injuries. We are also encouraged by progress in the prevention of concussions through the use of sensors such as Brain Sentry.
- The fan experience is improved - Not only are coaches and players using analytics to drive decision making and training, but teams are also sharing new stats with fans. And just in case you aren’t a numbers person, I recently attended a session where the Atlanta Hawks demonstrated their 3D projection system. The response from the crowd proves that the evolution of technology and analytics in the sports industry appears to benefit everyone.
As both industries gear up for a new year, I am excited that my vision is becoming reality. And, I am even more excited that CSA is able to be a part of this movement to change the competition of sports. To stay up to date on how CSA is driving change in the industry make sure to follow us on Twitter and connect on LinkedIn today.