Have you ever tried watching a sporting event without the sound on? The experience is totally different without the influence of the broadcasters. The way that we watch sports is changing and evolving year after year. Broadcasting is a transforming field that changes how commentators and viewers approach the game. Broadcasters now have an endless stream of relevant, real-time data to present to viewers. This data can be something as simple as the 1st down marker in a football game or hockey puck tracking to something as complex as tracing player movement and converting it instantly into real-time graphics. Viewers can have a much more up close and personal experience due to the marriage between data and broadcasters.
Without the influence of commentators, you as a viewer are left to come up with your own thoughts and opinions on the game. Broadcasters have a lot more influence than we often give them credit for on our interpretation of what happens in a game. The Big Data evolution is adding to the impact that broadcasting can have on a sporting event and each sport has its own way technological innovations and data are influencing viewing. Let’s take a look at baseball. 20 years ago, determining if a pitch was a ball or strike simply came down to what you saw or the opinion of broadcasters. Now viewers and broadcasters have the ability to use a visual strike zone to determine where a pitch ended up. In soccer, we can track if a ball crossed the plane of the goal, and in tennis we can now determine if a ball was in or out. This data leaves much less to chance and less room for assumptions and questions by viewers and commentators.
There’s also far more complex ways that data now influences broadcasting. We have the ability to access in-depth player analysis in real-time as statistics are constantly being streamed. This information is not only valuable to coaches and players, but also to the viewers. Therefore, it is the broadcasters job to relay the data that we will find most valuable and interesting. A good broadcast has the ability to engage us and make us think, allowing our collective analysis to be more comprehensive. We become the expert. Advances are being made across all sports in capturing, storing and analyzing data, and this means that the marriage between broadcasting and data will continue to grow and evolve to cultivate a positive fan experience.
At Competitive Sports Analysis, we are always looking for new and innovative ways to provide highly accurate data and analysis across the sports industry. To learn more and stay up to date with our analytics check us out here and follow us on Twitter today.
- Virginia Zakas, product marketing manager