How appropriate that Yahoo!, based in Silicon Valley and the number one destination for fantasy football General Managers (GMs), is sponsoring the Fantasy Football Lounge in the 49ers new stadium. The lounge accommodates 1,400 to 1,600 fans in the luxury suites, and includes flat screens, charging stations and Wi-Fi so fantasy owners can monitor their teams while at the game.
From the looks of it, the 49ers Fantasy Football Lounge appears to be a win-win for everyone involved! A win for the NFL as teams compete with the reality that many fans stay at home or go out to a bar to watch the games. A win for the 49ers in terms of sponsorship with a successful Silicon Valley digital company. A win for Yahoo! as they combine a digital and physical presence in a sports venue. And lastly, it is a win for the fans that are fantasy football GMs, but haven’t been able to attend games AND manage their team at the same time. Ultimately, the sponsorship and focus demonstrate the continued influence of fantasy football on the NFL.
At CSA, we are always looking for innovative ways to combine sports and technology. Our sports data ticker can transform a sports bar into a Fantasy Football Lounge with a feed of our real-time scoutPRO fantasy point predictions and injury report. CSA may not have invented the Fantasy Football Lounge, but we are finding ways to creatively provide the same type of experience outside of Silicon Valley.